Should I advertise?
Advertising creates store traffic, attracts new customers, boosts and maintains morale, is an investment in success, encourages repeat business, generates continuous business, keeps your business top-of-mind, keeps you in the competitive race, gives your business a successful image, and businesses that succeed are usually strong, steady advertisers.
Is radio right for me?
Radio can reach on-the-go consumers and allows you to establish a special relationship with consumers. Radio’s listenership remains strong, while time spent with other media declines. Radio can cost-effectively knock through the sea of media bombardment. Radio creates success with powerful and profitable on-location remote broadcasts. Radio’s unique formats allow you to target your best prospects. Radio reaches prospects closest to the point of purchase. Radio can bridge the gaps left by other media options. Radio provides unique specialized on-air promotions. Radio is king for establishing top-of-mind-awareness.
How do I get started?
What are the most frequent mistakes advertisers make?
Throwing in the towel before the advertising can work. Advertising is like trying to get in shape. Getting started is the hardest part, and the rewards for your time and effort are not always readily apparent. However, with a healthy dose of commitment and focus to your plan, you will eventually enjoy the results. Successful advertising is no different.
I want to build my business, what do you suggest?
What’s the best way to advertise?
How long does it take for advertising to begin working?
What is TOMA?
What should I say in my commercial?
How can I guarantee success?
I’m a retailer, what’s best for me?
I’m NOT a retailer, what’s best for me?
I’m having an event, how should I advertise?
What about television and cable advertising?
What is Imagery Transfer?
What about newspaper advertising?
What about yellow pages?
What’s a positioning statement?
What is image advertising?
What is branding?
How does a buying cycle affect my business?
What’s a radio demographic?
I tried advertising once and it didn’t work, why would it work this time?
What is co-op advertising?
What is cause related marketing?
I don’t have a large budget, what do you suggest?
What is drive time?
Should I advertise during nights and weekends?
Is there a charge for an account manager to meet me?
What is a Unique Selling Proposition?
Why is Digital Important?
– Wave of the Future
– Where the Growth is Coming from in Our Industry
– New way to Purchase
– Gives Visual to Audio Experience
– No Geographical BoundariesPortable
– Changes the way we live our lives, the way we receive info, the way we interact/communicate with each others, and the way we conduct our business.
What is Social Media?
“Social media includes web-based and mobile technologies used to turn communication into interactive dialogue between organizations, communities, and individuals”
– Two-way place people congregate on the web
– Immediate pen-pal
– Digital meeting place information dissemination
– Interaction Pictures/videos/posts/comments, etc
– Way to communicate
– Way to promote
– Some of the social media platforms:
Facebook, YouTube, Twitter, Pinterest, Instagram, Google+, Tumblr, Blogs/Vlogs, Websites, Texting, Mobile Apps, Emails/Eblasts, Myspace, LinkedIn, Four Square, Flickr
The Social Media Revolution Video: